David Beckham for H&M

I’m not a huge football fan, but you have to live under a rock to not know that the Super Bowl is on the horizon. This annual event means different things to each of us. For some it is about the love of the sport and watching the big game. Others enjoy the social aspect and the viewing parties (not to mention a day full of food and libations!). And some of us just watch for the breaks in the game, to see the beloved Super Bowl commercials that will provide water cooler fodder for the coming week, and be viewed over and over again on You Tube following the game. I used to be firmly rooted in the “food & friends” category, until I was tipped off to a commercial that I can’t wait to see: David Beckham for H&M. Oh, and did I mention it is for H&M’s new David Beckham Bodywear collection?

On February 5 during the second quarter of the game, H&M will debut a 30-second ad starring Beckham himself to launch his new namesake line for the retailer. According to a H&M spokesperson, ”We’re thrilled with this campaign and excited to captivate viewers’ attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign.” (Uh, have you seen those abs? Thrilled may be a bit of an understatement!)

The underwear line, which Beckham and his in-house creative team designed, includes briefs, boxers, T-shirts, pajamas and long johns for men and will hit H&M stores February 2. I am suddenly feeling like more of a football fan and can’t wait for the big commercial… I mean big game!